Created a social media strategy for Chipotle's Twitter based on data insights, comparison to their Facebook, and comparison to Qdoba's Twitter and Facebook.

This Excel is 200 Posts from Chipotle's Twitter selected from the years 2024-2025. I coded each post for different format types, content types, and amounts of engagement (likes, retweets, etc.). I took this data and created tables to understand what content types do best on Chipotle's Twitter. This gave valuable insights that allowed my group to create a successful social media strategy.

For this presentation I completed the information about our data slide, the two strategy slides, and the data support for our strategy slide. This project taught me how to collect and use social media data about a brand to create a comprehensive and successful strategy.