This is a comprehensive, step-by-step advertising campaign I developed with a team to promote the MSU College of Music’s classical music program and concerts.

For this research proposal, I completed the target audience definition section, which taught me the importance of thorough research and specificity when identifying a campaign’s audience.

For this SWOT analysis, I designed the document and contributed to the threats section. This taught me how to identify potential challenges and present insights clearly to inform strategic decision-making.

For the goals and objectives section, I completed the connection to research portion, which taught me how to analyze research to gain insights that inform campaign ideas and objectives.

For this creative brief, I worked on the tone section, and I learned the importance of defining a campaign’s tone because it ensures consistency in messaging and helps the campaign connect with the target audience.

This is our final integrated campaign proposal that I completely revised. I also added the budget pie chart and rewrote all sections for clarity.

For this final pitch deck I worked on the Tactics slide and budget slide. I also helped revise all slides for readability (PDF is compressed so images may be blurry).